Seltzer
WhenSeltzer first launched, it set the benchmark as the first flavoured water inSouth Africa.It spearheaded a whole new beverage category, offering a healthy alternative to soft drinks.Encapsulating goodness and the courage to do what is good for you,IDEA ENGINEERS helped Seltzer develop messaging that stood out in an extremely saturated soft drink market.
the challenge
A burgeoning category characterised by over claims.
the solution
Honesty: true to water, true to life.
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Other Work
