Boston City Campus
In the dynamic landscape of tertiary education in South Africa, marked by intense competition, Boston City Campus stands out as a key player. Particularly during recruitment campaigns, the challenge is heightened. Recognizing the intelligence, digital savvy, and social connectedness of today's students, IDEA ENGINEERS has played a crucial role in facilitating Boston City Campus's connection with the youth in this highly saturated environment. Leveraging innovative strategies and understanding the digital landscape, our collaboration has enabled Boston City Campus to effectively reach and engage with the discerning and socially connected student demographic, ensuring a meaningful connection during a time characterized by competitive recruitment efforts.