What started out as a simple brief for a product ad, developed into a new brand positioning.
Most Syngenta products were coming out of patent and generics were starting to flood the market at hugely reduced rates. Syngenta needed to defend the technology, R&D and efficacy of their products vs the generics.
We set out to develop an idea that campaigns effortlessly across different opportunities for Syngenta, communicating thought leadership, innovation and a range of products that deliver consistently better results… it is fundamental that the space where Syngenta lives … thrives … is ‘on the farm’.
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