Sofnfree is a leading black haircare brand in South Africa. Their main purpose is to redefine the back hair care journey and showcase every aspect of the black hair care journey in a genuine, bold and sassy way.

Our social media and digital approach is to generate majority of the traffic into store. We do this through click to buy buttons and trade special events. Our main objective is to be a constant reminder, the tactic is top of mind awareness of Sofnfree activity to remain relevant. This is done through monthly themed activity, news-jacking and trend analysis.

Campaign drives to further increase the awareness of the positioning of Sofnfree through Network Support Groups, providing content and resources to stylists and consumers to help them boost their revenue, competitions and incentive driven activations to drive word-of-mouth and further support.

Our paid approach is broad and reaches the every day consumer for in-store purchasing as well as professionals for a expert advice and quality product.

Sofnfree Social Media
Sofnfree Social Media
Sofnfree Social Media
Sofnfree Social Media
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