#nofilter The world has become so fake that we actually have to call out when we’re not.

We ALL do it. In real life and specifically on Social Media. We fake our appearance, our relationships, our food, our diet, our fitness and our perfection.

Seltzer, the brand that introduced flavoured water to South Africans, recently added even more sparkle to its range. New Seltzer Essence.

The no sugar, no preservative, no nasties nature of this carbonated water made for a refreshingly honest campaign.

Click on the image to view our work in more detail.

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