Premium skincare and make-up products born in France – our digital approach for this well-established brand is to drive awareness via various key product focuses that use an audience first approach in terms of targeting.

We aim to get current and new customers to see our advertising by showcasing selected products because if they are aware, they will purchase – whether in store or via eCommerce. Layered over this, we apply an integrated data-driven approach to drive revenue specifically via the Clarins eCommerce site.

Paid media targeting is done both broadly for the brand as well as more specifically depending on the product campaign. In order to remain locally relevant, creative received from Paris is often localised, re-engineered or even re-created – utilising current local trends, innovations, influencers and partnerships / collaborations.

Clarins
Clarins
Clarins
Clarins
Clarins
Clarins
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