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What We Do

we believe great brands make great businesses.

All too often, due to economies of scale, the modern large advertising agency offers a one-size-fits-all solution.

At Idea Engineers, we think exactly the opposite is needed. We think that in order to offer our clients a true Return on Ideas, we have to tailor bespoke solutions based on their specific marketing problems, requirements and
ambitions. Whether its ongoing 360 degree advertising campaigns that have helped BlackBerry become the number one selling smartphone in South Africa, a huge billboard that drives patrons to Gold Reef City, a charming 30 second radio tribute that predisposes all mothers to the Clarins brand or whether it's motivating the staff of Merck to embrace change in their company, however large or small, each task is given the treatment it deserves.
Because we believe great brands make great businesses,
we don’t do anything until we’ve developed a bullet-proof strategy that determines the future of every aspect of the brand's inward and outward behaviour - be it PR, advertising, internal communications or company ethics - with one objective in mind, a positive ROI.